April Fools Day !

Given the fact that, there have been “n” number of contests happening on Twitter & Facebook daily.  People who are contest freaks were all set to win a lot of freebies on 1^st April as well.

There are people on Twitter who keep tweeting like a machine & it seems like their only aim in life is to play & win contests. Sometimes I wonder if they have a “LIFE” of their own or they  “LIVE” only to play such contests!

So on April Fools Day as a lot of people were trying to keep themselves safe & not get fooled by their friends and family, little did they know that a Brand which has been making them win big will fool them.

One such Brand which really caught my eye & whose prank I found interesting was “Godrej Aer”. 

These people have definitely been planning the campaign for a while now as they really made the prank look so genuine, not only on their social media platforms but also on their website.

So ! What was the Prank about?

Godrej Aer promised to bring out the World's  #firsteverfragranceapp.They made use of  their website, Facebook & Twitter for their campaign. 

On Twitter :  

They asked people to tweet with the hashtag #firsteverfragranceapp & tag as many friends possible. People tweeted with enthusiasm as to which fragrance they would like from their app & the winners were given prizes like a Sony Cybershot Camera and an IPad Mini.

On the Website:

When you go their website www.godrejaer.com It feels like a robot is welcoming you & asking you to wait & do as he says. The voice of the lady asks you to come closer to the screen in order to be able to smell the fragrance when the green light goes on.

After a couple of seconds you get a notification whether you can smell the fragrance with two options “Yes”  or “No” – Once you click on “YES” it takes you to a page which says “Come on, You can’t be serious, We can’t make fragrance come out of your screen”.

The ones who clicked “NO” were given another  option “Come closer to the screen, Inhale deeply when the green light comes on. Press the spacebar when you’re ready.”

Then again when someone presses a space bar it says “Come on, You can’t be serious, We can’t make fragrance come out of your screen”.

On Facebook:

They also developed an application on Facebook which said “sweet rose fragrance app” – The world’s #firsteverfragranceapp. Download it for free & smell fresh roses on your device”.

When people clicked on Download they got a customized message with their name “Dear _________  aerpril’s fool! “ Along with a message that Godrej Aer can’t make devices fragrant but with their products you could make your car & room fragrant!

Overall I think it was a very well ideated & executed campaign, Something different & creative I have come across in a while.

The best part was, they made it look so real by working on their website, using Facebook + Twitter that made many people actually fall for the Prank! 

People behind those Facebook Pages & Twitter Handles!

Yesterday I came across this Question posted on Social Samosa’s Facebook Page : What do you think should be the ideal first salary for a social media executive?

Being a Social Media Executive, I couldn’t stop myself from commenting on the status! It obviously attracted people from the Digital Field & some Agency Owners. The salary quoted by people ranged from about 5.5k to 30k. It is but obvious that some of the people who quoted salaries in the range of 5.5k – 10k were agency owners!

I have always loved having my own social media space – my own Social identity  – this over a period of time has helped me in many ways!  I have made lot of friends, business relations & one of the reason I am a part of this Digital world today is due to my activity on various social media platforms!

When I often meet new people & tell them about my Profile, some raise their eyebrows but many others seem pretty excited to know what exactly Social Media Marketing is all about.

Many people think Social Media Marketing is all about copying and pasting content from one place to various social media platforms. However, the reality is much different! 

A Social Media Executive’s main job is to create content! That content can’t be picked up from somewhere else. It has to be original. Their minds are constantly working & thinking what’s next!  The content generated by them has to be unique & catchy! Even though you can’t calculate ROI – there are other targets they have to achieve in terms of engagement/ interactions / likes, etc! 

SME’s have to constantly monitor the Brand’s various Social Media Platforms..Come up with creative social campaign ideas, generate content, make sure the content initiates conversations & interactions! Not only that, they are a link between the Client & the Consumers much like a Client Servicing person! That is, A Dual Role!! Oh wait a minute did I forget to mention – he/she should also have basic Photoshop skills – so the work becomes more easier for them than when the creative team is busy with other work?? A SME has to constantly be in touch with the client - understand the client’s requirements & then execute the same in a style which appeals to the audience!

There are times when people are enjoying Holi, Celebrating Christmas, Eid, Diwali & SME’s are busy running contests & campaigns on Social Media - NO they don’t get brownie points for that! No matter where in the world they go, they have to constantly keep checking / working through phone or their laptops, that means, even if you have taken an off – you don’t get a complete OFF day – you still have to make sure you have done your work because you can’t trust someone else with the Brand you handle!

Social Media Executives are very important! Why? Because they are your Brand’s lifeline!! One wrong move & the Brand’s Image is killed!  

 Still think that they don’t deserve being paid a good salary? Then go DIE!

BB Z10 - Will it Survive?

So the latest “Talk of the Town” is the New BB Z 10 ! I see Rs. 43,490 Trending on Twitter ! Yes that’s the price for the new Blackberry Z 10! What is more interesting is the tweets done by some of the twitter users!

The only reason according to me why people really bought a BB Phone was due to the craze of Blackberry Messenger – the other reason if at all was there would probably have been due to the instant emails for Professionals. But with the introduction of phones like Samsung Galaxy S3, Nexus, Nokia Lumia, Samsung Galaxy Note & Samsung Galaxy Grand & an app like “Whatsapp” who will spend ridiculously extra money for something which they are getting at a much affordable price with better features & quality?

With the announcement of the price of the new BB Z10, everyone has gone berserk & are questioning the pricing & reasons for the same. What unique feature or extra added advantage does the BB Z10 have to offer?  

 In the past many Android phones have offered better features at lower prices or at the same price range.  The new BB Z10 is said to be competing with the Iphone 5, I am not an Iphone fan but I can never really compare a BB to an Iphone ! Besides the touchscreen for BB phones have always been bad compared to other touch-screen phones. I am very skeptical about this very new phone.

BlackBerry, which faced strong criticism for lack of content on its application store, has revamped it to take on Android's Play Store and Apple's App Store & has also introduced 'BlackBerry Balance' that will allow users separate professional data and applications from music, photographs and other personal items. I don’t think this would really make me want to buy it, Nothing really great that excites me in the phone which will make me want to spend that kind of money !!

I won’t be surprised if the BB sales & revenue drop!

Oh by the way here’s  a glimpse of some of the tweets i liked from Twitter!

My views on the Web 2.0

Its been quite sometime now since i've explored and met people from the social world or rather let me put it how some people call it "the virtual world". To be honest, the kind of people and exposure i've got is worth the risk taken to meet them.

A lot of people give that surprising or shocked look when a discussion about an online community or a group comes up. For some people meeting online friends  or  the people you interact with on the internet is rather weird and stupid but it has been the best experience ever for me.

It has not only helped me build great connections, make some of the most awesome friends ( male as well as female)  but also changed me over a period of time by building confidence in me and helping me think differently.

For me the web 2.0 is as good as real and i don't discriminate between the two. Yes ofcourse, every individual should be careful while interacting or  before meeting  an unknown person .I'd say give it time before you finally decide to meet your online friend. He/She may turn out to be your best friend or your worst nightmare. So be careful !


We are living in this digital age, wherein people spend more time interacting on social networking websites & micro blogging websites than they do on checking their emails. Majority of the youth today check their facebook when they get up and before they sleep.  Brands advertise and create pages & promote their brand through facebook. They also run contests and campaigns to engage the consumers on facebook.

Similarly, Twitter is one such place where even though you have 140 characters limit, you can just tweet unlimited, follow interesting people, build good connections, follow your favorite brands and get latest news for the same. For me twitter is a source of entertainment, networking & a place to get latest information (news). Since the time i have started using twitter i have been more updated on whats happening around in the world than i was earlier.

Brands now interact directly with the consumers on 1-1 basis, pay attention to their grievances and try to give them a solution at the earliest. I think this is the best way to know the exact happenings.

For example, I like how Vodafone on twitter is very instant & helpful. They make it a point to reply each and every consumer's query & also solve it for them at the earliest. They get in touch with the consumers and help them with their grievances. 

Well who knew someday consumers would be given so much importance & taken care of so aptly?

My Random thoughts

Sometimes its so hard to pen down your thoughts because even words aren’t enough to describe the way you feel.  Last 2 years were the most exhaustive years of my life and in a way I enjoyed every bit of it. Spending more than 12 hours in college and then working on presentations late nights is something which I am surely going to miss. Being that one girl in the guys group and then being burdened by the presentation work pressure (yeah happened a lot since guys don’t work they try to give excuses and then butter you up!) is surely going to be missed. Those class group outings, those Industrial tours, being punished, being thrown out of class … I’m surely going to miss college life and college friends.

Now that I have got some free time for myself I’ve been lazing around  and doing all sort of crazy and stupid things… from nothing to everything. I guess sometimes a vacation really brings you back to life but I guess its time now to end this vacation and start doing something more useful and productive which is going to help me out, so yes time to fix myself up and get going!

I finally joined Pinterest and love how I can see the exalted talent filled in people, I wish I was as talented as some of the photographers and creative people I see on and around the Internet ( FB, Twitter, Pinterest, etc)  

I remember I had made a blog post a few months back about Facebook vs Google + , I still stick by my opinion and even noticed responses of people supporting the same. Google +  hasn’t been able to catch up and compete Facebook but one thing I’ve realised over the time and my existence on the web 2.0 that Twitter for sure has become quite famous and has generated quite a lot of fans. A lot of my friends who joined twitter recently have totally  got themselves addicted to it and I guess they visit twitter more often than they visit Facebook these days. 

But Facebook and Twitter are on different levels I suppose and they’re going to be that way, currently my favourite “Twitter” !

That’s all for now!

Bigg Boss 5 & Sunny Leone!

Suddenly Sunny Leone has grabbed all the attention on all the Social Networking Websites. She’s been trending on micro blogging site Twitter, her videos are being uploaded on youtube every now and then. Not only that, the most famous person on Twitter KRK has now shifted his focus from Miss Asin to Sunny Leone.

Sunny Leone as she rightly calls herself the Adult Movie Star is the new contestant in the Bigg Boss 5 House. If she’s just a guest like our Big Boss 4 contestant Pamela Anderson is yet to be known. People have been writing how a channel could stoop to such levels to rope in an Adult Movie Star to increase their TRP’S. Isn’t that what every channel wants ? TRP’S? Even if she wasn’t an adult movie star, she for sure is gorgeous and I’m sure many people would have still watched the show just for her beauty!

Im definitely sure people who are writing all this are the first ones to go and watch Bigg Boss now. KRK is now dreaming about Sunny Leone and of getting married to her , Asin must be breathing a sigh of relief now. Every night KRK used to tweet about Asin and now its Sunny Leone.

This is going to be the first time an Adult Movie star is going to appear on an Indian Television. The audience for sure is going to be glued to the television. Everyone is so curious to know whats going to happen in the Bigg Boss House. Pooja Mishra has done her best to entertain us with her fights and her behaviour. I just can’t stop laughing when I recall the November 14th Episode when there was an altercation between Siddharth and Pooja Mishra .

All the Social Networking websites have been sharing videos and tweeting about Sunny Leone now Lets see how Sunny Leone is going to add more spice to the reality show .