Yesterday I came across this Question posted on Social
Samosa’s Facebook Page : What do you think should be the ideal first salary for a social media
executive?
Being a Social Media Executive, I
couldn’t stop myself from commenting on the status! It obviously attracted
people from the Digital Field & some Agency Owners. The salary quoted by
people ranged from about 5.5k to 30k. It is but obvious that some of the people
who quoted salaries in the range of 5.5k – 10k were agency owners!
I have always loved having my own
social media space – my own Social identity – this over a period of time has helped me in
many ways! I have made lot of friends,
business relations & one of the reason I am a part of this Digital world
today is due to my activity on various social media platforms!
When I often meet new people &
tell them about my Profile, some raise their eyebrows but many others seem
pretty excited to know what exactly Social Media Marketing is all about.
Many people think Social Media
Marketing is all about copying and pasting content from one place to various
social media platforms. However, the reality is much different!
A Social Media Executive’s main job
is to create content! That content can’t be picked up from somewhere else. It
has to be original. Their minds are constantly working & thinking what’s
next! The content generated by them has
to be unique & catchy! Even though you can’t calculate ROI – there are other
targets they have to achieve in terms of engagement/ interactions / likes, etc!
SME’s have to constantly monitor the
Brand’s various Social Media Platforms..Come up with creative social campaign
ideas, generate content, make sure the content initiates conversations &
interactions! Not only that, they are a link between the Client & the
Consumers much like a Client Servicing person! That is, A Dual Role!! Oh wait a
minute did I forget to mention – he/she should also have basic Photoshop skills
– so the work becomes more easier for them than when the creative team is busy with other work?? A
SME has to constantly be in touch with the client - understand the client’s requirements
& then execute the same in a style which appeals to the audience!
There are times when people are enjoying Holi, Celebrating Christmas, Eid, Diwali & SME’s are busy running
contests & campaigns on Social Media - NO they don’t get brownie points
for that! No matter where in the world they go, they have to constantly keep
checking / working through phone or their laptops, that means, even if you have
taken an off – you don’t get a complete OFF day – you still have to make sure
you have done your work because you can’t trust someone else with the Brand you
handle!
Social Media Executives are very important!
Why? Because they are your Brand’s lifeline!! One wrong move & the Brand’s
Image is killed!
Still think that they
don’t deserve being paid a good salary? Then go DIE!
