People behind those Facebook Pages & Twitter Handles!

Yesterday I came across this Question posted on Social Samosa’s Facebook Page : What do you think should be the ideal first salary for a social media executive?

Being a Social Media Executive, I couldn’t stop myself from commenting on the status! It obviously attracted people from the Digital Field & some Agency Owners. The salary quoted by people ranged from about 5.5k to 30k. It is but obvious that some of the people who quoted salaries in the range of 5.5k – 10k were agency owners!

I have always loved having my own social media space – my own Social identity  – this over a period of time has helped me in many ways!  I have made lot of friends, business relations & one of the reason I am a part of this Digital world today is due to my activity on various social media platforms!

When I often meet new people & tell them about my Profile, some raise their eyebrows but many others seem pretty excited to know what exactly Social Media Marketing is all about.

Many people think Social Media Marketing is all about copying and pasting content from one place to various social media platforms. However, the reality is much different! 

A Social Media Executive’s main job is to create content! That content can’t be picked up from somewhere else. It has to be original. Their minds are constantly working & thinking what’s next!  The content generated by them has to be unique & catchy! Even though you can’t calculate ROI – there are other targets they have to achieve in terms of engagement/ interactions / likes, etc! 

SME’s have to constantly monitor the Brand’s various Social Media Platforms..Come up with creative social campaign ideas, generate content, make sure the content initiates conversations & interactions! Not only that, they are a link between the Client & the Consumers much like a Client Servicing person! That is, A Dual Role!! Oh wait a minute did I forget to mention – he/she should also have basic Photoshop skills – so the work becomes more easier for them than when the creative team is busy with other work?? A SME has to constantly be in touch with the client - understand the client’s requirements & then execute the same in a style which appeals to the audience!

There are times when people are enjoying Holi, Celebrating Christmas, Eid, Diwali & SME’s are busy running contests & campaigns on Social Media - NO they don’t get brownie points for that! No matter where in the world they go, they have to constantly keep checking / working through phone or their laptops, that means, even if you have taken an off – you don’t get a complete OFF day – you still have to make sure you have done your work because you can’t trust someone else with the Brand you handle!

Social Media Executives are very important! Why? Because they are your Brand’s lifeline!! One wrong move & the Brand’s Image is killed!  

 Still think that they don’t deserve being paid a good salary? Then go DIE!

My views on the Web 2.0

Its been quite sometime now since i've explored and met people from the social world or rather let me put it how some people call it "the virtual world". To be honest, the kind of people and exposure i've got is worth the risk taken to meet them.

A lot of people give that surprising or shocked look when a discussion about an online community or a group comes up. For some people meeting online friends  or  the people you interact with on the internet is rather weird and stupid but it has been the best experience ever for me.

It has not only helped me build great connections, make some of the most awesome friends ( male as well as female)  but also changed me over a period of time by building confidence in me and helping me think differently.

For me the web 2.0 is as good as real and i don't discriminate between the two. Yes ofcourse, every individual should be careful while interacting or  before meeting  an unknown person .I'd say give it time before you finally decide to meet your online friend. He/She may turn out to be your best friend or your worst nightmare. So be careful !


We are living in this digital age, wherein people spend more time interacting on social networking websites & micro blogging websites than they do on checking their emails. Majority of the youth today check their facebook when they get up and before they sleep.  Brands advertise and create pages & promote their brand through facebook. They also run contests and campaigns to engage the consumers on facebook.

Similarly, Twitter is one such place where even though you have 140 characters limit, you can just tweet unlimited, follow interesting people, build good connections, follow your favorite brands and get latest news for the same. For me twitter is a source of entertainment, networking & a place to get latest information (news). Since the time i have started using twitter i have been more updated on whats happening around in the world than i was earlier.

Brands now interact directly with the consumers on 1-1 basis, pay attention to their grievances and try to give them a solution at the earliest. I think this is the best way to know the exact happenings.

For example, I like how Vodafone on twitter is very instant & helpful. They make it a point to reply each and every consumer's query & also solve it for them at the earliest. They get in touch with the consumers and help them with their grievances. 

Well who knew someday consumers would be given so much importance & taken care of so aptly?