With the aggressive competition & advanced technology in
today’s world it has become very important for Brands to create their online
presence. This isn’t just applicable for
the biggies but also for the small well established brands.
When a prospect meets you & you exchange Business Cards
both scan through the Business Cards. The contents of most of the Business
Cards these days are - Organization Name, Name of the Person, Designation,
Contact no, E-mail Address & a link to their website. People who are highly
active on Social Media also share their Twitter handles & links to various
profiles.
How does this help? Well, when a prospect meets you he/she
wants to see your past work, products, etc. Having a website helps your Brand
in many ways. People can check your website anytime as it is available to
everyone via Internet. Your website tells about your work – it is like an alter
ego – people can go “WOW” or just drop the plan to do Business with you. If you
have a website make sure you give it the best look – spend some money & get
it made professionally – The quality of your website tells who you are. It
doesn’t have to be a Flash website, a basic website which is neatly done can
suffice. It will also help in Search Engine Optimization.
A website is something which can be viewed from anywhere in
the world. People abroad can view your website & get information about your
Brand. You can not only get clients from your city but your country or another
country. Therefore I think it is very important for a Brand to have an Online
Presence – a Website is a must have.
Now comes the latter!
Does your Brand really need a Social Media Presence?
Well Yes & No Both! Depends from Brand to Brand. A Brand
which caters directly to the consumers should definitely have a Social Media
presence, be it a store down the street or a home-made cup cake’s
business. A lot of people have realised
this & are coming ahead & creating a Social Media Presence. However,
Some people still think that having a Social Media Presence is not Important
for their Brand. They still believe in the principle “Word of Mouth”, But does
WOM really help? If your Brand is on Facebook it can grab more eyeballs, When
you post something on your page & if someone likes it / shares it – it
shows up on their wall, this is then seen by the people in that person’s list
& so on. People may not exactly know
who you are but your 1 post can make them want to go to your page & check
who you are, what you do, etc.
Social Media is best for the reputation of your Brand. Remember there are many people trying to kill your brand, direct interaction with consumers, catering to their problems, complaints etc can help your brand a lot & also manage its reputation.
It is not really important for a company dealing into B2B
products to have a Social Media Presence but yes having a website will sure
help it grow its business. For such
companies LinkedIn is the best bet as it will not only help in Networking but
also help in genuine inquiries from serious buyers.
To sum it up, It is important for every brand to have an
online presence for higher brand recall.
The world is going the Digital way, Are you ?
I don't think online presence is that important.. What u need is brand positioning
ReplyDeleteYes. In today's era, it's a must. But, allocating budget towards its online presence maybe an important decision, esp for a smaller organization. The perception of apparent returns on investment (of resources) probably keeps a lot of small organizations from taking steps in this direction.
ReplyDelete